Difference Between Digital Marketing and Social Media Marketing: Are They One And The Same Or Is There More?
People often wonder about the difference between these widely similar terms; digital marketing and social media marketing. Most people even confuse one for the other. The difference is quite simple; social media marketing stems from the root which is digital marketing. Since social media utilizes all the tools available by digital marketing but leans towards the social media apps, the confusion is quite understandable. The next time you encounter an individual who claims to be knee-deep in digital marketing, ask them to clarify if what they truly mean is social media marketing since both are not 100 per cent the same.
Understanding Digital Marketing
When a brand or product exists, digital channels are used to create brand awareness for it in public and to promote it to increase sales and revenue. There are a few significant components of digital marketing which are listed below.
You may be familiar with the term SEM, which is short for Search Engine Marketing over the internet. This kind of digital marketing includes search engine optimization, pay per click ads, mobile marketing through Apple Sore or Google Plat, banner ads, smartphones and social media applications.
Digital marketing existed long before the existence of the internet, which begs the question: how did they do it? Brands made use of non-digital channels such as digital billboards, SMSs, radio and television to market their products and services in the pre-internet era.
A few examples of online marketing channels in comparison to non-digital ones are listed below.
- Video Marketing
- Affiliate Marketing
- Mobile Marketing
- Social Media Marketing
- Content Marketing
- Email Marketing
- Pay-Per-Click Ads
- Website Marketing
- Search Engine Optimization
The list above may have cleared the confusions regarding where social media marketing stands. Think of it as the child while digital marketing is the parent.
What is Social Media?
As one of the most popular buzz words on the internet, social media is the IT thing. The rise of new social media platforms such as Twitter and Facebook have brought with themselves a new wave of media marketing capabilities, though social channels where people interact with one another, socialize and even shop! This, of course, started a new branch of digital marketing.
Social media comprises of platforms that allow people to socialize with each other to exchange information that may be valuable at times, but other times, it may just be for entertainment purposes. The most popular social media platforms to date have to be Instagram, Facebook, Twitter, Google+, Pinterest, Tumblr, LinkedIn and YouTube.
How Social Media Marketing Can Benefit Your Business
There are countless ways to use the social media platforms available at your disposal, but the way to make most out of it is through social media marketing. In doing so, you not only create a digital footprint for yourself but also increase your business’s revenue by creating brand awareness among people.
Quickest Way of Spreading Information
If what you seek is a big fan base or already have one, you know that the most important thing for your business is to retain that kind of attention. Anything you post on Facebook can reach your targeted demographic a lot quicker than non-digital modes of marketing ever could. Statistically, social media spreads news and information much faster than TVs and radios in today’s time and age.
SEO can make your brand reach more people but becoming a trend gets the job done a lot faster, and social media apps can help you achieve that. You can either start a trend or become one with an existing one so your followers know just how relatable you can be.
Understanding Social Media Marketing
Social media marketing is when a brand uses the various social media platforms available at its disposal to promote its services or products. There usually are two ways of going about this and creating a social media marketing campaign.
The Free Way
This option is a bit time consuming but other than that, and it gets the job done eventually. It is also referred to as growing online organically in terms of followers, by sharing fascinating content that your followers can relate to, sharing content that can be shared ahead and by interacting with followers through contests and surveys that don’t bore them to death.
The Expensive Way
This can be a bit pricy, but the plus side is that you don’t have to spend years growing organically because not all brands have the time for that. Growing organically is suitable for brands that are just starting and want to take their followers on a journey of their growth whereas a well-formed brand needs to utilize paid advertisements such as Google Adwords, Facebook ads, and to hire reputable influencers off of Instagram, Facebook and Twitter to help promote your services and products. Though this may seem like an expensive idea, let us tell you now, that an influencer with over 1 million followers on Instagram will be able to generate a lot more revenue for you compared to what they charge you. So it is a win-win situation!
The Success of Social Media Marketing Campaigns
We don’t expect you just to take our word for it, which is why we have some hard facts for you regarding the previous conversion rate of social media marketing campaigns through different channels.
- Google: 8.2%
- Facebook: 4.7%
- Instagram: 3.1%
- Twitter: 0.9%
- Snapchat: 0.6%
- YouTube: 0.5%
Some Final Words on Social Media
It is crucial you know the differences between each branch of digital marketing, especially social media marketing, which happens to be the most popular option these days. With this information, you will be able to design successful social media marketing campaigns so your brand can flourish the way it was always meant to!