Outsourcing Social Media Management: Is It Worth the Cost?

When most people are considering social media management, the first question that comes to their mind is its cost. In the many decisions of life, the one thing that holds people back is their lack of budget or lack of time. This begs the question; is it cost-effective to outsource social media marketing services?

We know you presumably are looking for one definitive answer, whereas the answer to this new-age question is a bit complex; whether or not outsourcing social media management is worth the cost depends entirely on the situation it is considered for. The cost of it all depends on the accumulated experience of the social media management firm that you are outsourcing the services to, the size of your business, the nature of services you require and many more. The gist is that outsourcing social media management services online can cost you anywhere between USD 1,000 to USD 20,000 per month. The difference between the two price points is massive and can make a company hesitate before outsourcing its social media management services, and rightfully so too. So to save you from any more decision paralysis, we will be discussing in this guide how to analyze whether or not outsourcing social media management services is the right option for your business.

Cost of Social Media Marketing

If you don’t tend to update your company’s Facebook or Twitter account, then chances are that you might need to outsource these to a third-party to build your brand up the way is required. Most third-party social media management firms generally price their services based on your requirements. If you require a few followers, it might cost you a lot less than paying for a Facebook post to have over 10k likes online. Here is what a reputable firm should get you;

  • Regular and Active Content Creation

Social media becomes redundant if it is not updated continuously. For any brand to remain relevant, it must be active so that followers continue to come back for more. The firm you hire must post content that is compliant with your brand’s interest and audience.

  • Advertisement

At one point, either sooner or later, your firm will have to invest in advertisement for both Facebook and Twitter so that millions of people can be reached at the same time.

  • Growing Your Fan Base

Any social media profile is of no use if the account only has five followers or less. The social media management firm you hire must know how to get the ball rolling and get you more followers and fast.

Social media marketing is a broad subject which can be broken down into several smaller ones. For now, we will be analyzing the cost of outsourcing social media management through Twitter and Facebook.

Social Media Marketing via Twitter

If you want the full shebang which includes starting a new Twitter account, setting it up and outsourcing content for it along with consumer interaction per 280 characters at a time, it can cost you anywhere between USD 2,000 to USD 4,000 per month. And this is just Twitter that we are talking about! Suppose you are looking to revamp your existing Twitter account and require help to take it to the next level, then what you need is limited coaching to restructure your account. Doing this will cost you anywhere between USD 1,000 to USD 2,500 per month. There are also expert social media influencers on Twitter that will charge you USD 4,000 just to restructure your existing Twitter account.

What to Do

Don’t fret; not all hope is lost! We recommend genuinely investing your money in outsourcing social media management for Twitter if you are a big brand with an established fan base and need a Twitter presence to handle service issues such as an airline company. Other than that, we recommend that you work hard and try to grow organically on Twitter. It may take some time, but eventually you will build a fan base and reach your demographic.

Social Media Marketing via Facebook

Facebook management can cost you even more than Twitter does. To set up a brand new Facebook account and to provide training to business partners, any average promotional firm on average charges anywhere between USD 2,500 to USD 5,000 per month. Some even go as high as USD 9,000!

What to Do

Most businesses find it rather profitable to avail these two together and add as many social media channels to the bundle as possible so that they can avail a good price and possibly a discount as well.

A reputable social media management firm will provide you with at least three social media channels, hosting twitter chats, live tweet events, creating and managing twitter lists and custom graphics. This is why we recommend that if you must spend on social media marketing, that you do it when the time is right so that the impact on the audience is long lasting and spanned across multiple platforms, with little to no chance of failure.

Is It More Affordable to Choose Other Social Media Channels for Marketing?

When it is the matter of social media marketing, it is without a doubt that Twitter and Facebook are the top marketing channels for businesses. The reason for their popularity is simple; they generate the highest ROI for clients among all social media marketing channels. So if you are new to the game, it is best to start with Facebook and Twitter to build your brand from ground up.


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